Amazon has been teasing customers with its on-demand video streaming service, Prime Video, since the launch of Amazon Prime in July this year. Prime (not the video service) makes you eligible for faster product delivery and also gives you access to Amazon-exclusive products before anyone else.
The Amazon Prime Video app is finally available to Android and iOS users, and it comes bundled with an Amazon Prime subscription. So, if you’re already subscribed, you already have access to the Prime Video library. Go check it out!
Being a frequent online shopper, I already had a Prime subscription, and as soon as I learned about the launch, I couldn't resist giving it a spin—I wasn’t disappointed.
Let’s Talk Money
At the moment, you can subscribe to Amazon Prime services at Rs. 499/year, which will be increased to Rs. 999/year sometime soon. The price is a steal compared to Netflix, which charges a minimum of Rs. 500/month. While Hotstar charges Rs. 190/month and has a whole bunch of free content as well.
Though Prime Video’s catalogue has a fair amount of regional and international content, it still has a long way to go to compete with the likes of Netflix and Hotstar.
Lucrative Local Markets
Over the past few months, Amazon has tied up with several well-known Indian production houses and content producing platforms such as Dharma, T-series, and AIB, which indicates that they’re serious about tapping into domestic viewership. It’s also trying to secure IPL streaming rights, which would give the company a foothold in the sports entertainment market.
Regional Subtitles & Audio
The application offers subtitles in 5 regional languages (Hindi, Tamil, Telugu, Marathi, and Bengali), which will make the whole library a lot more accessible to the Indian audience. The subtitle languages on offer seem to vary depending on what you’re watching. Some of the content has also been dubbed in regional languages.
After binge-watching a series on Prime—Into the Badlands—I can safely say that the UI is clean and intuitive. However, the subtitle feature is a bit glitchy and stopped working every now and again while I was watching. Hopefully, this will be resolved in the coming updates.
A Potential Threat?
Amazon Prime Video definitely has the potential to disrupt the video streaming game in India because of the incredibly affordable subscription model and its focus on making content more accessible through features like multi-language subtitles and dubbing.
It will be interesting to observe how competitors react to Amazon’s entry into the market. Whatever the results, customers now have more of a choice, which is always a good thing. Increasing competition also means that more deals and incentives to subscribe are likely going to come our way.